It's all happening! Lauren and Laurel are on the ground at SXSW, and the reports will start coming in today. Follow all the action on their Twitter accounts, and here on BestNewBands.com- Twitter.com/LaurenNovik, Twitter.com/LaurelKathleen, and Twitter.com/BestNewBandscom!

BestNewBands.com staffers Laurel Kathleen and Lauren Novik are hitting the road for SXSW this week, and we invite you to keep tabs on what they're up to here on the site and via Twitter! You can follow BestNewBands.com on Twitter at http://www.twitter.com/bestnewbandscom Follow Laurel Kathleen on Twitter at http://www.twitter.com/LaurelKathleen Follow Lauren Novik on Twitter at http://www.twitter.com/LaurenNovik

Deerhoof has played a smattering of shows in New York recently after releasing their new album Deerhoof vs. Evil (including this one back in February that was handpicked by both myself and Jesse), but if you have yet to catch their eclectic j-popish art rock show so far, do it now! Le Poisson Rouge has this show titled as “Deerhoof & Friends: A musical event within Carnegie Hall's 2011 JapanNYC Festival, presented by Wordless Music w/ Ichi and If By…

It’s Friday.  You’ve been at SXSW for at least forty-eight hours now, and you’ve slept for about eight of them- in a non-consecutive manner.  You’re finally getting ready to head to your 6th Street haunt, because the musical masochist in you is giving you a gentle reminder that you can sleep when you’re dead.  So onto the next order of business, the most important one- how to get the TGIF party started.  It’s early afternoon, and suddenly an ultra violet…