OK SWEETHEART – Artist of the Week


OK SWEETHEART is a modern band rooted in late 60′s pop, or what the band describes as “heartbreak pop”. Consisting of core members lead singer Erin Austin and Rob Gungor, the project also claims several BestNewBands.com alums as collaborators on the group’s full-length debut Home, including Elizabeth Ziman of Elizabeth & the Catapult and Matthew Gray of Matthew and the Arrogant Sea. I just got the album last week, and it’s fantastic cover to cover. The group splits their time between Tulsa and New York, and they were kind enough to share their latest music video “Home” (see above). The video is beautifully shot and Erin’s bubbly visage instantly charming, and the lighthearted concept is a perfect counterweight to the hefty lyrical topics. OK SWEETHEART has a knack for combining just the right amount of glimmering pop melodies with vulnerable confessions of anomie, but without ever feeling mopey or contrived. The album’s first track “You Let Me Down” even won the 2008 John Lennon Songwriting Award.  I first heard it performed at the 35 conferette in Denton last March, and I still can’t seem to get the haunting chorus out of my head. Erin Austin’s voice is breathy and girlish, and yet it somehow still comes across as mature and even world-weary at times. She and the band have something for just about anyone, bridging the gap between fans of indie bands like Rilo Kiley to the more indie-ish pop stars like Ingrid Michaelson and Lily Allen. They all wear their femininity proudly without ever veering too far into cutesy territory, and will move lovers and haters of female-fronted bands or anyone in the past, current, or future state of heartbreak.


Erin Austin–lead singer of OK SWEETHEART

OK SWEETHEART will be touring the west coast and Canada beginning in August with a stop at Redding California’s Vintage Wine Bar before heading up to Washington for several dates. Their full-length debut album Home is absolutely incredible, and is now available for purchase on iTunes and Amazon. For more information on their upcoming shows and albums, please follow them on Facebook and Twitter.


Album cover–Home