Sometimes self-produced CDs and shameless self-promotion are two factors that, when used correctly, get you from 0-60 in the music world.  Then there are bands that choose the road less travelled, without the aid of GPS mind you, and end up at the top of the world with ease and grace.  This elusive tactic tends to work like a charm when used and abused correctly.  Case in point, Foster The People.

They aren’t exactly strangers on the L.A. music scene- in fact, they’ve been around for at least a year, nurturing a slowly growing underground buzz with the intentions of suddenly exploding on the music scene.

No stranger to the Echo (PS- you can catch them there tonight 1/19) they’ve been around town generating talk and all of a sudden out of nowhere this local LA band was heard on KROQ about a week ago (I’m not talking “local’s only” Sunday status ladies & gents, they were all up on the airwaves mid-day) and after carefully scanning the official Coachella lineup it seems the band formerly known as under the radar has officially exploded onto the music scene.

Adapting to the whole Hollywood trend that it’s cooler to go places with no names (pretty sure the person that started that bar trend was just lazy, not innovative) Foster The People weren’t exactly playing venues to see and be seen in the scene- they did it without the intention of getting anywhere fast, and that whole mysterious superhero identity strategy is clearly working for them.

Grab your closest partner in crime and head to the Echo tonight to witness the no-name-to-Coachella Cinderella story care of FTP.  Be sure to wear your “pumped up kicks” because these kids are going places faster than an L.A. minute.